Master in Marketing (Non-Thesis)
$2.200
$1.600
/ $2.520*
Overview
The aim of the program is to train graduates who can evaluate the effectiveness of marketing strategies, are competent in preparing strategic marketing plans, produce creative solutions in marketing-related areas, and can follow new marketing tools and techniques and produce innovative solutions.
The program is aimed at those who want to specialize in this field in order to increase the effectiveness of marketing activities in businesses. Within the scope of the program, students gain knowledge about the basic principles, concepts, relevant theories and applications of the marketing discipline.
Program Specific Requirements
- To apply for the Thesis Master’s Degree Programme, candidates must hold a bachelor’s diploma, and submit their copy of the ALES (Academic Staff and Postgraduate Education Admission Exam) score, which must be at least 55 of the required weight (verbal or quantitative or equally weighted) by the Programme. The exam is centrally held by ÖSYM (Centre for Assessment, Selection, and Placement). The ALES is not required for the non-thesis master’s degree programme.
Learning Outcomes
- Students: Follow and interpret the developments regarding their field. Plan, coordinate, carry out, and finalise the scientific research processes. Assess the efficiency of marketing activities. Identify the possible problems regarding Marketing. Gather, analyse, and interpret information about Marketing the business organisations need in accordance with the principles of scientific method. Assess the efficiency of marketing strategies, make strategic planning, and informing the senior managers. Come up with creative solutions to Marketing problems. Follow, and apply the Marketing instruments and techniques.
Career Opportunities
- Graduates of the Programme work in various positions at the Marketing departments of public institutions, firms, private institutions involved in Marketing research. They can also work as research assistants, lecturers, and faculty members at the relevant department of universities.
Related Programs
Associate of Water and Waste Management Technician
$2.200$1.600
Location: Beylikduzu, Istanbul / Level: Associate / Duration: 2 Years / Language of Instruction: Turkish / Mode of Study: Full Time, On-Site.
Associate of Natural Gas Installation Technology
$2.200$1.600
Location: Beylikduzu, Istanbul / Level: Associate / Duration: 2 Years / Language of Instruction: Turkish / Mode of Study: Full Time, On-Site.
Associate of Information Security Technology
$2.200$1.600
Location: Beylikduzu, Istanbul / Level: Associate / Duration: 2 Years / Language of Instruction: Turkish / Mode of Study: Full Time, On-Site.
Associate of Hybrid and Electric Vehicle Technology
$2.200$1.600
Location: Beylikduzu, Istanbul / Level: Associate / Duration: 2 Years / Language of Instruction: Turkish / Mode of Study: Full Time, On-Site.